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The Standard

Milwaukee, Wisconsin

When you put multiple functions in one location, you create a hybrid building where great things happen. HSI Properties and the City of Milwaukee brought a team of design and construction professionals together to complete The Standard @ East Library, a project that adds to the vibrancy and diversity of The East Side. This five-story mixed use, high-end multi-family development included a 17,000 sf grey box for the East Library, 3,000-square-feet of retail space, and 99-market rate apartments above two floors of underground parking.

The residential component of the project redefines the standard for urban living on The East Side. This is an amenity-rich apartment experience focused on elevating the lifestyle of its residents. Some of the unit amenities include spacious layouts, high-end fixtures, balconies and programmable climate controls. The building amenities include a fitness center, rooftop deck, underground parking, retail and on-site management in a pet-friendly environment. The convenient location among some of Milwaukee’s best nightlife, restaurant, shopping and pedestrian pathways.


  • The Daily Reporter Top Projects of 2014
  • Milwaukee Business Journal Real Estate Award, 2015
  • The City of Milwaukee - Mayor's Design Award, 2015

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